Marketing in Good Resume Writing

By Landon Long

When we talk about a resume, we would be thinking like a sale being sent through an email or fax. I know you would agree if I would say that it is better to sell yourself on paper than on a face to face conversation, right? Good resume writing starts in formatting or writing a resume that can sell your suitability to the company's ultimate decision maker, the gatekeeper. Think of it as trying to hit your quota for the month by faxing your best offers to the client.

Resume writing is not easy. It is not like another day in the office that comes naturally to people and even to professional writers of resume. A lot of qualified applicants miss job opportunities because they do not understand the realities of resume writing and formatting. If you want to save a lot of time and effort, here
are some tips listed below for good resume writing.

1. Write a reader-friendly resume. Recruitment officers and HR managers often receive 50 - 100 resumes a day for each open position. They are often overworked and do not spend more than 10 - 15 seconds scanning each resume. If you do not format your resume to a much more reader friendly type of format then you will not get interviews.

2. Your resume must be hitting two birds with 1 stone. You must write your resume that would appeal to two audiences; to resume screeners and recruitment managers. These two have different views in looking into resumes. Resume screeners may recommend as many resumes because of security of filling up the vacant positions but recruitment managers look into substantial resumes and the one that would really fit to the particular position.

3. Doubt means you're out. Do not create doubts in the minds of your employer. Make sure you have a specific and concrete content in your resume. Recruitment Officers usually pass by to resumes they see any doubt with. They do not give time trying to answer the questions they encounter in some of the resumes.

4. Strong Candidate + Weak Resume = No Interview. Even if you are a strong candidate, it does not matter if your resume is weak. Recruitment officers do not recognize strong candidates with weak resumes. If they see you have a good content and format including reliable references then that would give you a chance for an interview and eventually a chance to show hiring managers how a strong candidate you are.

A resume is vital to a job application, but a good resume is vital to a successful job search. A resume that is truthful, but attractive account of an applicant's experience, education and skills can help show recruitment managers why the applicant is a suitable candidate for the position. I hope that this good resume writing tips will be of good help in your search for better job opportunities.